Facebook for Work
Ufone has deployed “Facebook for Work” for its internal communication and collaboration with-in employees, we can confirm.
With this, Ufone is hoping that its internal communication and other organizational collaborative tasks will not only get productive but will also become more seamless, organized and centrally managed.
Ufone, through this platform, will now bridge cubicle walls, floors, hierarchies and even remote geographies. Enabling employees to make collaboration as easy as swiping on their mobile phones.
Chatting, brainstorming, interacting with colleagues, reaching out to the executive team and live streaming conferences and team meetings to anyone, anywhere is just the beginning.
For many, Facebook is the go-to communication platform of choice outside of work. Its dominance in the online world is undeniable with one billion mobile daily active users.
Facebook’s accessibility, usability, and reliability make it a platform to be excited about for internal communications as well.
Employees will not only be able to connect better with colleagues but will boost productivity through real-time work engagements, exchanging innovative ideas, highlighting improvements all the while observing their own popularity on the go.
Generating live pulses of the organization for quick and effective responses, making project groups and building repositories for all individual initiatives has never been so easy.
Ufone said that it values employee experience by equipping the workforce with the right tools to excel at what they do while staying ahead of the trends.
Facebook for Work
Advantages of Facebook for work
I’ve tried both corporate social networks – Facebook for Work place and Yammer as well as Salesforce Chatter. Slack is a different product with a different use case, competing against Microsoft teams.
My view is that Facebook for Work place is a less capable alternative to Yammer.
Because Yammer has been in production for longer it has far better developed connectors to third party applications such as Box, Salesforce etc than Facebook Workplace.
Another crucial gap with Workplace is around content protection and data leakage protection – essential in a corporate environment.
Furthermore Yammer sits within Office365 family and is highly integrated into the Microsoft ecosystem. And is free with Office365. Other Microsoft tools such as Skype for Business deliver business grade alternatives to yet another messaging client such as FB messenger. As such I can’t identify any key advantages to Workplace other than the FB brand. I was surprised when I actually usd it to see a pretty basic Yammer clone five years after that was a thing.
To be honest I’m very dubious that even if FB develop the platform with more functionality it will deliver value for organisations. It suffers the same issue that Yammer does. It becomes a noisy and ineffective means to communicate within organisations and fundamentally misunderstands the pychology and ways of working in most organisations (not all).
Social networks are effective
The first thing to look at is why social networks are effective for peoples personal lives. And the reason is that they revolve around time bound events. The discussion around that event revolves around images or videos of said event.
- It doesn’t matter if somebody misses a post.
- People are interested in the random posts of their friends. They unfollow if they don’t.
The problem is that businesses are not like peoples lives (for the most part). They run on processes.
- Discrete groups of people need to know certain facts are be involved in conversations around them. You can’t miss a business critical post.
- People take interest in the part of the process that involves them. Companies are large and it quickly becomes overwhelming.
The reality is that I find mature implementations of Yammer to be a noisy cacophony of random information. It is extremely worse than what it tried to replace (email). I think Salesforce discovered this with Salesforce Chatter. After heavily promoting it as a standalone product competing against Yammer the have now integrated into the Salesforce platform that it is actually transparent. Chatter conversations happen in context of business processes e.g. Dealing with a customer query. It is a far better approach to my mind… interestingly Microsoft seem to be deprecating Yammer with little or no updates and most of the Yammer folk in MS are gone…. so perhaps they have also figured out what Salesforce have.